Friday, May. 01, 2009 - 11:52 p.m.
Goodbye Advertising
**********************
truth is,
with this easy access to info
and insight about products
and services.via the intrnet
people actually do ask their friends directly
whats cool ?
whats a good deal?
whats worth their time and money?
in the last ten years most
electronic products purchased
were suggested by friends
who had bought them
or knew someone who did--
electronics are so complicated
and expensive
people had to seek
expert advice before purchasing
so they asked their geek friend
or someone elses' geek friend
but geeks were consulted
and geeks pronouced like oracles
which products were worthy
and which ones would die
this geek oracle thing
has pretty well
eliminated advertising
wherebysome polished outher world
detached voice presence
product spokesperson
champion and validity coach
guided you to something
by whatever fake friendship
thy can pull off in 30 seeconds
that fake concern and confidence
used to work, and work well
because we couldn't esily
instantly contact our friends
or trusted colleagues
and get their opinion-
now that we can reach our true ones quickly,
by cellphone or/or texting
we can ignore the compelling
voices of the advertisers -
suddenly they don;t matter anymore
and suddenly our friends do matter
& more than ever before
-- thats why advertising
reached a point of saturation
and then died
all at once--
why paper media
is going down faster
than w can imagine
& all at once-
because you can't interact with it..
we could only sing along
free airwave commercial TV
was pushed into the garbage
because the smart people at the top
realised it was finished..
TV had done its job,
made us comfortable
staring at a backlit screen
for hours at a time..
TV was one way it was fun
while it lasted, that is- we buy the receiver sets and the advertisers hammer away at us
and toss in some entertainment and news
to simulate validity
but thats pretty much goners now
the one way mirror of TV was its initial strength
but it was its own undoing in the end
radio somehow
never lost that intimacy
in spite of having no
connecting visuals-
same deal applies for recorded music
-radio will live on whereas TV is goners..
you can still particapte
in your own life listening
but you have to stop living your own life
if you are watching movies or TV
as they demand so much
cognative energy to keep up
print and TV advertising
is going extinct-
the good news is
that the costs high volume manufacturers
used to shell out
for advertising
they had to somehow
pass it on to the customer
and not have them catch on
lower volume manufacturers
can now be successful
without big advertising
in the second half of the 20th C,
only saturation sales worked,.
small was a stall, large
came by barge
all that merit by marketing girth
is dying off and to tell you the truth-
suits me
it was just shit anyhow.
1930s mindset stretched out
as far as it could possibly go
four generations of electrically delivered
hypnotic suggestion
.till it snapped
and it just snapped in the last two - three years..
This is the modern world now-
the 20th century is culturally
very far away
we are finally safe
with our friends
in a brave new world
and its an big improvement
we have yet to fully appreciate
what we have been delivered from and
that is - a world of shit
